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Culture Shock

Pitchfork Festival Style Guide

Pitchfork Festival is like the runway of music festivals. You can come to the festival not caring about how you look, but don't expect everyone else to do the same! The style at this year's festival was impeccable and everyone wore their Friday to Sunday best for their favorite artists. If you're stumped on what to wear for festival season or even in life, look no further than these looks worn by the beauteous Pitchfork attendees!

Look #1 - Red, White, and Blue


If you're going to the festival as a duo, it doesn't hurt to have great matching outfits to a theme. This couple reinvented a patriotic theme with a color palette of red, white and blue, and a focus on stars. Their accent with elevator shoes and small sunglasses heighten the look (quite literally!) and are also very practical if you want to see the stage from afar and keep the sun out of your eyes.

Look #2 - Statement Everything


Statement Tee?✅ Statement Pants?✅ Statement Silver Boots?✅

If minimalism has never been your thing, you can always count on glittery pants to bring the party with you.

Look #3 - Vive La Resistance


Take note that you can be a watchdog for democracy while also being stylish.


Combine your love for Nouvelle Vague with your love of Radio Dept, and you've got a memorable look! And don't forget to bring a jacket!

Look #4 - Flowers Blooming In this World and Land of Pitchfork


For this look, Kathryn and I sprinted out of the media tent to take a picture of these two who look like they came out of a Takashi Murakami print.


Their outfits are both distinct, with the yellow mesh dress and the pink psychedelic prints. The duo is brought in harmony with the similarly styled flower headband and earrings.

Look #5 - Mindfully Chic


This matching set is made to calm the mind with a color scheme of pastel blue, green, and pink. It looks comfy enough to sleep in, but also cute enough to go to Pitchfork in!

Look #6 - Bubblegum Pink


Whoever said matching colors was old-fashioned is seriously mistaken. If choosing an outfit with different prints is too much for you, you can still stand out by coordinating your outfit to one color.

Look #7 - Black & White


A black and white look does not have to be boring, in the case of this fun jumpsuit! Your net grocery bag can also serve as an accent when carrying your bright raincoats. For extra credit, you can match your drink to your sunglasses.

Look #8 - 80s Anime Heroine


Be ready for any crisis, style-related or not, with a checkerboard leather jacket and Doc Martens. You can also wear the all-black outfit with a fun patterned shirt to bring it all together.

Look #9 - Bee Your Fave


Bright colors are especially good for festivals, especially when you're trying to spot your friends from a crowd.

Look #10 - Mix & Match


Pitchfork Festival attendees are not afraid of prints! Mix the plaid pants trend with a floral top and Lizzie McGuire platforms for an unexpectedly fun look.

Look # 11 - In Sync


White sneakers is already a brave choice when festival grounds are muddy, but paired with a glittery silver top or striped track pants and you've got a look!

Remember that Pitchfork Festival is for everyone and whether or not you want to dress in sweats is totally up to you. Wear what makes you comfortable and feel good and it'll show!

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